Events around TikTok and its proposed ban in the US are moving so fast, any data on how consumers are responding risks being out of date as soon as it’s published. Still, Sensor Tower has some new numbers on how TikTok’s rivals are benefitting from the uncertainty.
“As talk of a ban ramped up from mere conjecture during the week of July 27, four of the largest challengers contending to be the top social video-sharing app in the US saw their installs collectively grow 361 percent compared to the week before,” reported the app-analytics research company.
Those four rivals cited are Triller, Zynn, Dubsmash and Byte, which together saw nearly 1.5m US installs in the week of 27 July. “During this time, Triller reached No. 1 among the top free iPhone apps in 50 markets including the US on August 1,” added Sensor Tower.
TikTok isn’t throwing in the towel just yet though: its latest news is a new spin-off app called ‘More on TikTok’, released initially for Amazon’s Fire TV devices. “We feel bringing our content to the TV to some extent is a natural next step,” TiKTok’s head of global marketing Nick Tran told The Verge.