President Barack Obama and Michelle Obama’s production company, Higher Ground, and Spotify have revealed the first title from their ongoing partnership, The Michelle Obama Podcast.
Higher Ground inked an exclusive podcast deal with Spotify last July.
Hosted by Michelle Obama, the new podcast will debut exclusively on Spotify on July 29, 2020. Like all podcasts on Spotify, it will be available to nearly 300 million Free and Premium users around the world.
The podcast will feature various special guests including Marian and Craig Robinson, Conan O’Brien, Valerie Jarrett, Michele Norris and Dr. Sharon Malone MD.
Salesforce and Procter & Gamble brands Dawn and Tide will serve as the first season’s presenting sponsors.
Higher Ground is a production company formed by President Barack Obama and Michelle Obama “dedicated to producing powerful stories to entertain, inform and inspire, and to lifting up new, diverse voices in the entertainment industry”.
The company also has a multi-year deal with Netflix to produce a wide range of scripted, unscripted and documentary-style series, as well as feature-length narrative and documentary films.
“My hope is that this series can be a place to explore meaningful topics together and sort through so many of the questions we’re all trying to answer in our own lives.”
Michelle Obama
“My hope is that this series can be a place to explore meaningful topics together and sort through so many of the questions we’re all trying to answer in our own lives,” Michelle Obama said.
“Perhaps most of all, I hope this podcast will help listeners open up new conversations—and hard conversations—with the people who matter most to them.
“That’s how we can build more understanding and empathy for one another.”
“We believe that audiences across the globe will be inspired by these most candid, most human and most personal conversations between First Lady Michelle Obama and her guests.”
Dawn Ostroff, Spotify
Spotify Chief Content and Advertising Business Officer, Dawn Ostroff, added: “At Spotify we seek to connect listeners with the world’s most authentic and compelling voices.
“We believe that audiences across the globe will be inspired by these most candid, most human and most personal conversations between First Lady Michelle Obama and her guests.”Music Business Worldwide
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