Our first encounter with a startup called SyncFloor was in January this year, when it joined the ‘Audiocamp’ run by startup studio Betaworks. What is it though?
Yesterday, SyncFloor announced its public launch with some details. It’s a sync-licensing platform, with a catalogue of music from independent labels for use in TV, film, games, advertisements and podcasts. The latter is a focus for the company, and a timely one: it’s often still difficult to license music for podcasts without striking individual deals with musicians who control their rights.
SyncFloor’s solution is a separate website, Songs for Podcasters, designed to help podcast owners find music from ‘hypnotic psychedelic indie’ to ‘ethereal urban electronica’ for their shows. On that site, rates start at $25 per sone for personal or small business podcasts, while the main SyncFloor site offers a range of use cases: web video, mainstream brand Instagram, film festival and so on.
Photo by Ales Nesetril on Unsplash