We’ve written about music-making app Endlesss several times: CEO Tim Exile told us last July about his plans to help people collaborate on tunes from their phones, and the Endlesss app launched officially in March this year.
Now the UK-based startup is making a fun move: launching its own record label. It’s called Endlesss Traxxx, and its first release is an album by The Veltron Transmissions, a group of musicians from London, the US and Canada who met virtually as beta testers of the Endlesss app, and created an album’s worth of music during sessions rehearsing for a live jam as part of the startup’s launch-week Twitch livestreams.
Exile hooked them up with producer Cherif Hazhizume (David Byrne, Jon Hopkins) to master the mixes, and now their self-titled album has arrived. It’s an interesting sign of how music-creation startups can end up, by accident or design, with a foot in the world of recorded music. One quirk: one of the band members, ‘Bounce’ in San Francisco, “contributed to the record then disappeared, never to be seen since”. That’s going to make paying royalties… interesting.