Technology and music may be two separate industries, but there are a number of people whose jobs revolve around bridging the gap between the two: helping startups to understand the strategies and priorities of rights holders, and helping rightsholders to grasp the needs of startups.
It’s not uncommon to find these advisors working with one or the other side when deals are being done and partnerships sketched out. Two of the prominent examples in the UK are Cliff Fluet, managing director of Eleven Advisory, and Becky Brook, founder of Becky Brook Consulting.
In this video, they offer their perspectives on how the relationship between startups and music companies can be as healthy as possible, including avoiding some of the well-known pitfalls.
“When dealing with the music industry, the businesses that worked have got a fundamental respect for the rights that they’re dealing with. And that comes down not only to understanding the legalities, but also understanding who the major players are,” says Fluet. “And if you’re going to go into an industry, it’s best not to be aggressive or defensive, which a number of startups frankly have been.”
“The really exciting startups are the ones that have truly unique ideas and are passionate; love music and are thinking about something that doesn’t look like everything else,” adds Brook.
You can watch the full Advisors video above. It’s part of a series of The Music & Tech Springboard videos created by the BPI and Music Ally, with other episodes listed below. Note: this project has been a few months in the making, and the interviews were conducted before the Covid-19 pandemic. Some references (for example to meeting people / going to conferences) may jar, but we’re looking forward to a time when they’re relevant again!
BPI CEO Geoff Taylor and Music Ally CEO Paul Brindley introduce the Springboard series and offer some tips for startups.
Universal Music’s Glenn Cooper, Sony Music’s Victoria Cruz, PIAS’ Adrian Pope, and Warner Music’s Scott Cohen offer startups advice from their label perspectives.
Law firm Reed Smith partners Gregor Pryor and Sophie Goossens talk through some of the legal issues that music startups can face – and how to tackle them.
PPL’s chief licensing officer Jez Bell and PRS for Music head of online Nick Edwards explain the help available for startups seeking music licensing deals.
Accelerators and Incubators
Abbey Road managing director Isabel Garvey and Marathon Artists chairman Paul-René Albertini explain how music/tech accelerators and incubators work, and what they look for in startups.
Music Ally’s editor Stuart Dredge talks about how he finds and writes about music-tech startups, and offers thoughts on how they can best deal with journalists.
Startups explain what they’ve learned from working with the music industry, including Jaak’s Vaughn McKenzie-Landell, MelodyVR’s Jo McNally, Landmrk’s Tom Nield, and ClicknClear’s Chantal Epp.
Also, if you’re a music-related tech startup that’s less than five years old or with fewer than 20 employees, we want to help you with practical steps. As such we are offering you the following:
– A heavily discounted BPI membership – giving you access to startups access to all of BPI’s resources – from market intelligence, to free training courses and free access to networking events. Click here to find out more.
– A six-month free subscription to Music Ally’s business information service, including a daily news bulletin and regular research reports. Request your free subscription here!
Want to know more about the Music & Tech Springboard Programme? Contact the BPI here.