There’s been a radical shift in the way we make, deliver and experience music over the last decade, driven by innovation and partnerships between the music and technology industries.
Innovation isn’t just about the biggest tech companies though: the music industry has its arms open wide to talented music-tech startups of all kinds.
That’s why we at Music Ally have teamed up with British music industry body the BPI for a new series of videos called The Music & Tech Springboard Programme, which launches today.
This series of videos explains how startups are working with labels and the wider industry already, and offers practical advice from experts on how these relationships can be as positive and effective as possible.
In this first video, BPI chief executive Geoff Taylor and Music Ally CEO Paul Brindley introduce the series, and offer some initial tips for startups on how best to approach and work with the music industry:
“Innovation isn’t just about the biggest tech companies. The teams at British labels, whether major or independent, are just as keen to forge creative partnerships with new music/tech startups,” says Taylor.
“They might be exploring cutting-edge technologies like artificial intelligence or augmented reality. They might be building marketing and business tools with new ways to track analytics or make payments. They might be integrating music into mobile games; testing new digital ways to learn to compose and play music; making tools to help A&R teams identify new talent; or helping fans to connect with artists in new ways.”
Brindley agrees. “If you have an original, innovative idea, I think you’re going to find a very willing audience for it in today’s music business. Still, you need to be prepared and informed if you want to stand a good chance of success,” he says.
You can watch the full Introduction video above, with the others in the series linked to below. Note: this project has been a few months in the making, and the interviews were conducted before the Covid-19 pandemic. Some references (for example to meeting people / going to conferences) may jar, but we’re looking forward to a time when they’re relevant again!
Universal Music’s Glenn Cooper, Sony Music’s Victoria Cruz, PIAS’ Adrian Pope, and Warner Music’s Scott Cohen offer startups advice from their label perspectives.
Law firm Reed Smith partners Gregor Pryor and Sophie Goossens talk through some of the legal issues that music startups can face – and how to tackle them.
PPL’s chief licensing officer Jez Bell and PRS for Music head of online Nick Edwards explain the help available for startups seeking music licensing deals.
Eleven Advisory managing director Cliff Fluet and independent consultant Becky Brook offer lessons learned from their work connecting startups and music rightsholders.
Accelerators and Incubators
Abbey Road managing director Isabel Garvey and Marathon Artists chairman Paul-René Albertini explain how music/tech accelerators and incubators work, and what they look for in startups.
Music Ally’s editor Stuart Dredge talks about how he finds and writes about music-tech startups, and offers thoughts on how they can best deal with journalists.
Startups explain what they’ve learned from working with the music industry, including Jaak’s Vaughn McKenzie-Landell, MelodyVR’s Jo McNally, Landmrk’s Tom Nield, and ClicknClear’s Chantal Epp.
Also, if you’re a music-related tech startup that’s less than five years old or with fewer than 20 employees, we want to help you with practical steps. As such we are offering you the following:
– A heavily discounted BPI membership – giving you access to startups access to all of BPI’s resources – from market intelligence, to free training courses and free access to networking events. Click here to find out more.
– A six-month free subscription to Music Ally’s business information service, including a daily news bulletin and regular research reports. Request your free subscription here!
Want to know more about the Music & Tech Springboard Programme? Contact the BPI here.