Video-chatting app Houseparty has been one of the big hits of the Covid-19 pandemic, alongside Zoom, with people using it to chat to friends and family, and sometimes to play its embedded games.
Now Houseparty is exploring music and livestreams through a three-day event called ‘In The House‘, which launches tomorrow (15 May). It’ll be a mixture of music performances, dance lessons, fitness workouts and cooking tutorials from celebrities, with the music lineup including Alicia Keys, Bad Bunny, DaBaby, Chvrches, Katy Perry, Miguel, Dua Lipa, Snoop Dogg and Idina Menzel.
This won’t just be a case of watching the stream though: people will be able to create their video-chat groups of friends as usual, then add the In The House event to that group “for a private viewing party”.
This isn’t the first example of musical co-viewing by a long chalk: YouTube’s premieres and (in past times) Vevo’s Watch Party feature for example. We’ll be keen to see if Houseparty does more with its new mode around music in the future though.