Friday, May 22, 2020

Get set for Wireless Connect and Electric Blockaloo virtual festivals | Music Ally

Livestreams are all the rage in 2020, but the related ‘virtual concerts’ category is seeing some activity too. Travis Scott’s performances in Fortnite, which attracted 27.7 million people in total, are the obvious example, but there are also experiments happening around virtual reality, as well as other online games.

VR startup MelodyVR has expanded on its partnership with Live Nation subsidiary Festival Republic around the UK’s Wireless Festival. The physical event has been cancelled, but MelodyVR will be putting on “an entire weekend’s worth of unseen performances, exclusive footage, and much more” from 3-5 July instead, including broadcasts in VR from MelodyVR’s studios in Los Angeles and London.

In separate news, there’s also another virtual music festival taking place using the Minecraft game. It’s called Electric Blockaloo, and will take place from 25-28 June. Focused on dance music, it’ll feature more than 300 artists including Diplo Presents: Higher Ground, A-Trak Presents: Fool’s Gold, and Claude VonStroke’s DIRTYBIRD Records

It’ll be a ticketed event, with fans having to track down individual ‘guest list’ codes from links shared by the artists, before purchasing general admission or VIP access. It’s the first in a series of planned Minecraft festivals by promoter Rave Family, and follows the recent Block by Blockwest virtual festival in May, which also used Minecraft.

Eamonn Forde


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