Anders Lindberg has been appointed Marketing Director of Warner Music Nordics.
Based in Stockholm, Lindberg reports to Mark Fry, Vice President, Warner Music Nordics.
Lindberg joins Warner from Sony Music Entertainment, where, based in Berlin he worked as Vice President, International Marketing, Continental Europe and Africa.
While there, he led the regional team and collaborated with marketing teams in over 15 countries, supporting campaigns for artists including Alan Walker, ALMA, James Arthur, Martin Garrix and Nea.
He began his music industry career in 2002 at Warner Music’s Promotion department, during his six years at the company he worked his way from Assistant to Marketing Manager, supporting campaigns from local and international artists, including James Blunt, Laleh, Måns Zelmerlöw, Michael Bublé, Missy Elliott, Muse and Paramore.
A move to Sony Music Sweden followed in 2008, where Lindberg became International Label Manager and, later, Head of International.
In 2013, he joined Universal Music Sweden as Head of International. While there, he restructured and grew the International department, driving innovative collaborations and partnerships for a diverse roster of artists including Ariana Grande, Drake, Halsey, Rihanna, Shawn Mendes and The Weeknd.
He also led the Nordic Export team’s efforts in promoting Nordics acts, such as Astrid S, Avicii, Axwell Λ Ingrosso, NOTD, Seeb and Tove Lo worldwide.
He returned to Sony Music in 2018, moving to Berlin to take up the role of VP, International Marketing, Continental Europe and Africa.
In that role, he and his team supported Sony offices across the region with expertise in campaign strategy, marketing tactics and creative input to help break talent globally.
“I’m delighted to be coming home to Warner, where I started my career in the music business, and super excited to be working with Jonas, Mark and the team on our incredible roster of artists in the Nordics and from across the world.”
Anders Lindberg
Anders Lindberg said: “I’m delighted to be coming home to Warner, where I started my career in the music business, and super excited to be working with Jonas, Mark and the team on our incredible roster of artists in the Nordics and from across the world.
“The rules of marketing are being rewritten on an almost weekly basis, which offers huge opportunities for us and our artists. I can’t wait to get to work.”
“Anders has a passion for music and a talent for pioneering new techniques in marketing which make him a perfect fit for this role.”
Mark Fry, Warner Music Nordics
Mark Fry added: “Anders has a passion for music and a talent for pioneering new techniques in marketing which make him a perfect fit for this role.
“I’m so pleased that our artists will benefit from his insight and experience as he builds campaigns to connect them with fans in more ways than ever.”
“Anders is a brilliant executive with a strong track record of both helping Nordic artists find global audiences and breaking international stars in our region.”
Jonas Siljemark, Warner Music Nordics
Jonas Siljemark, President, Warner Music Nordics, said: “Anders is a brilliant executive with a strong track record of both helping Nordic artists find global audiences and breaking international stars in our region.
“We’ve shown that the Nordics can be first to break artists on the Warner Music roster, wherever they signed in the world, so he’ll play a pivotal role in building the careers of many talented performers.”Music Business Worldwide
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