Kobalt’s recording company AWAL has hired Victoria Needs as Vice President of International marketing.
Most recently, as the Director of UK International at Sony, Needs was responsible for the international strategies for artists signed to RCA UK, Ministry of Sound, Black Butter and Syco Music.
Based in the UK, Needs will lead AWAL’s international marketing team, driving releases and campaigns through the company’s global structure,
which sees its international, UK and North America marketing teams working together.
Needs will also work closely with marketing leads in each of AWAL’s offices around the world.
Needs is an International Marketing executive with 19 years of experience in her field.
She has spent her career working with major labels such as Warner Music, EMI Music, and Sony Music, as well as on campaigns for major artists such as Calvin Harris, Mark Ronson, Little Mix, and more.
“By adding Victoria and her wealth of experience in developing and breaking artists around the world, it will help drive our international marketing team and campaigns to the next level.”
Lonny Olinick, AWAL
AWAL CEO, Lonny Olinick said: “The way we operate for our artists – across the globe – is completely unique. We have one integrated global team so that no one has incentives beyond what is best for the artist and our global business.
“By adding Victoria and her wealth of experience in developing and breaking artists around the world, it will help drive our international marketing team and campaigns to the next level.”
“Our unique structure allows AWAL to be nimble and truly develop bespoke plans market by market which is perfectly suited to Victoria’s proactive approach to international marketing.”
Paul Trueman, AWAL
Paul Trueman, General Manager, AWAL, added: “I’m delighted to have Victoria join our team.
“Our unique structure allows AWAL to be nimble and truly develop bespoke plans market by market which is perfectly suited to Victoria’s proactive approach to international marketing.”
“It’s a privilege to join a company where every single department has a truly global mindset, so huge thanks to Paul Hitchman, Paul Trueman, and Lonny Olinick for the opportunity to be part of the AWAL team.”
Victoria Needs
Needs said: “AWAL is uniquely positioned to support artists who want to build audiences across multiple territories, get their music heard in other markets and find space to tell their stories as a key part of the artist development process.
“It’s a privilege to join a company where every single department has a truly global mindset, so huge thanks to Paul Hitchman, Paul Trueman, and Lonny Olinick for the opportunity to be part of the AWAL team.”Music Business Worldwide
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