Midia Research has published a report on the entertainment categories benefiting from what it is terming ‘The Self-Isolation Entertainment Boom’.
Traditional media, notably TV and especially radio, is growing, with the report noting that in Italy 72% of respondents say they are currently watching more TV. Given radio has been slipping in importance in recent years, Midia regards this as a huge opportunity for radio stations to claw back relevance by “showing streaming users how to ‘re’ fit radio into their daily lives”. Gaming is also on the up. The time devoted to gaming has grown by 20% in the UK and 22% in the US in the period of lockdown. For music subscribers who are also committed gamers, the trends suggest they have been “swapping a chunk of music consumption time for gaming”.
Overall, the audio streaming of music is benefiting the least here according to Midia, which has described it as experiencing a lull. Music video watching has, however, grown “indicating that when stationary at home, many consumers prefer a visual music experience”. The company does, however, accept this is an unusual period and the transition to working from home and self-isolating will take some time to normalise. It suggests streaming will grow again as consumer behaviour adapts to the situation and that subscriptions are only at risk “if the recessionary effects of Covid-19 become severe and persistent”.
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