Wednesday, April 29, 2020

Tidal is launching a free tier focused on video | Music Ally

Tidal has always (trials aside) been a premium-only music streaming service, but now it’s getting a free tier called Tidal Access. Not for music audio, however: listeners will still need to pay for that. Instead, Tidal Access will focus on linear video channels, with a sprinkling of on-demand access too.

“The new free tier will offer four different channels worth of videos: performances, documentaries, conversations and spotlight, the latter of which will be curated by Tidal’s editors and feature selections of its best content from the past several years,” reported Billboard.

For now, Tidal Access appears to be a US-only feature. Tidal has invested in a fair amount of video content over the years, so this may be a good way to make use of it for promotional purposes, to lure more potential subscribers into its service. The report suggested that the new tier will not be ad-supported, so it’s entirely about customer acquisition rather than a new revenue stream for Tidal.

Stuart Dredge


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