As video-conferencing app Zoom continues to grow massively for business and personal use alike, it was only a matter of time before artists started using it to make music videos. Take a bow, Thao & The Get Down Stay Down, for being one of the first.
The band’s new ‘Phenom‘ video was made using Zoom, and it’s genuinely inventive: rather than simply turn on the webcams and sing, it uses eight dancers surrounding the band’s Thao Nguyen, pulling moves like pouring water between video windows and turning their cameras sideways to ‘fall’ downwards.
The Verge has an interview with Nguyen explaining how it was done. “We didn’t set out to make a video with Zoom. This is the tool that we had to use in order to make a video during this mania,” she said.
In other Zoom news, Google has banned employees from using the app on their work computers “as it does not meet our security standards for apps used by our employees” – bear in mind that Google has its own video-chat tools that it would presumably prefer staff to use. That said, the security concerns are real. Last week Zoom’s CEO promised to fix them, and yesterday it emerged that security and privacy expert Alex Stamos, formerly of Facebook and Yahoo and now teaching and researching at Stanford University, is working with the company on its security and safety efforts.
Image by Steven Pisano (cc-by-2.0)