Sony/ATV Music Publishing has inked a new partnership with music production marketplace BeatStars, which received a lot of media attention last year for being the source of the track used for Lil Nas X’s global hit Old Town Road.
With this partnership, Sony/ATV says that it will work on behalf of BeatStars’ clients to pitch original songs and beats for synchronization opportunities and recorded music.
Additionally, Sony/ATV will provide global publishing and administration services and offer its foreign royalty payments feature, which promises to give songwriters and producers “easier and faster access” to their earnings.
Founded by Abe Batshon (pictured) in 2008, the platform has now paid out over over $70 million to its producers, songwriters and beatmakers, up $20m since last June, when the company announced that it paid out over $50m.
In addition to enabling the creation of Lil Nas X’s mega hit Old Town Road, BeatStars has launched the careers of hit producers including Dababy’s producer Jetsonmade, Dystinkt Beats, CashMoneyAp, Menoh Beats, and Popsmoke’s producer 808melobeats.
“We are huge fans of BeatStars and are pleased to partner with Abe and his incredible team to help propel the careers of its beatmakers.”
Jon Platt
Sony/ATV Chairman & CEO Jon Platt said: “We are huge fans of BeatStars and are pleased to partner with Abe and his incredible team to help propel the careers of its beatmakers.
“BeatStars has successfully created a new lane, fostering the collective talent of emerging songwriters and producers online, and we look forward to furthering this effort with Sony/ATV’s best-in-class service.”
“At BeatStars, we have been the driving force in artist and producer collaboration online for over 11 years and we can’t wait to work with Sony/ATV to help showcase the hardest working talent on our platform from all over the world.”
Abe Batshon, BeatStars
BeatStars CEO Abe Batshon, added: “BeatStars couldn’t be more excited to partner with Jon and his amazing team at Sony/ATV.
“We believe Sony/ATV is the most forward-thinking publisher in the world – it has embraced our community with open arms and shares the same vision of serving and empowering global creators.
“At BeatStars, we have been the driving force in artist and producer collaboration online for over 11 years and we can’t wait to work with Sony/ATV to help showcase the hardest working talent on our platform from all over the world.”
Music Business Worldwide
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