There are plenty of ways for artists to perform concerts at home and livestream them during the current period of social distancing and self-isolation, but not quite so many ways to charge fans to watch.
One recently-launched option is a startup called Side Door. Its core business is (or rather: will be, once the lockdown ends) facilitating Sofar Sounds-style ‘micro-performances’ to be booked in people’s homes and other unusual venues.
However, the company has now developed a feature to sell tickets for livestreamed shows, and will be waiving its commission for anyone using its service during April. Co-founder Dan Mangan is a musician himself, and attracted more than 600 ticketholders to his last concert on 28 March.
It’s a nifty pivot for a startup that was planning to make a big splash at SXSW last month, until the festival was cancelled. Billboard has a good piece on how Side Door and other startups like Looped and StageIt are helping artists to sell tickets for livestreams, rather than just putting them on as free events.