Downtown-owned digital rights management provider AdRev has acquired Bordeaux, France-based metadata analytics company Simbals.
The transaction integrates Simbals’ patented audio fingerprinting technology and machine learning-driven analytics into AdRev’s existing technology.
The acquisition also brings in-house Simbals’ team of audio and signal analysis researchers and scientists, along with key technology talent.
AdRev is part of a portfolio of businesses owned by AVL Digital Group, which was acquired by Downtown Music Holdings for $200 million last March.
Founded by a team of researchers from the University of Bordeaux, Simbals has developed a global reputation as experts in audio signal processing and data structure algorithms.
Simbals’ audio content recognition enables the identification at scale of music used in various video and audio formats, such as TV, film, and radio, as well as in live performances or on streaming platforms.
Prior to the acquisition, Simbals served as a key technology partner for AdRev.
“The entire Simbals team are brilliant, humble, and hard working, and I couldn’t be more pleased to officially welcome them to AdRev.”
Noah Becker, AdRev
Noah Becker, Founder and President of AdRev, said: “Matthias, Pascal, Pierre and Florian have built an incredible suite of technology and tools that help empower a thriving, democratic music ecosystem.
“With the new user generated content platforms regularly emerging, and the need for platforms to meet the changing demands of copyright legislation around the world, the technology developed by Simbals is more important than ever.
“The entire Simbals team are brilliant, humble, and hard working, and I couldn’t be more pleased to officially welcome them to AdRev.”
“AdRev is the perfect partner to grow and provide our disruptive solutions to the global music industry.”
Matthias Robine, Simbals
Matthias Robine, Founder, Researcher and Product Director of Simbals, added: “All of us at Simbals are excited to build on our existing, collaborative relationship with AdRev.
“We develop innovative solutions for automatic audio identification, personalized music recommendation and prediction of music-related trends.
“AdRev is the perfect partner to grow and provide our disruptive solutions to the global music industry.”Music Business Worldwide
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