Wednesday, February 19, 2020

Kobalt inks global deal with Issa Rae’s Raedio Publishing | Music Business Worldwide


Kobalt has signed a worldwide publishing deal with Issa Rae’s company, Raedio Publishing, LLC.

The global partnership with Raedio includes creative and administration services, which includes providing guidance and funding on new Raedio signings, pitch Raedio’s writers, artists and library for sync opportunities and provide admin services.

Since 2011, Issa Rae has been on the rise with her hit YouTube series “The Misadventures of Awkward Black Girl”.

In 2016, her popularity continued with her HBO series, “Insecure”, which is now entering its fourth season.

The show launched Issa Rae into other projects on TV, and film.

In October 2019, Issa Rae launched Raedio with Atlantic Records, as a platform to join artists with other music projects, such as television shows, films, and podcasts.

Raedio’s library will be hosted on Synchtank.

“Issa is a true visionary and we are thrilled to partner with Raedio to sign and nurture emerging artists and songwriters, maximize their opportunities in film, television, games and advertising, support the growth of the Raedio music library and provide first class administration services.”

Jeannette Perez, Kobalt 

Kobalt Chief Experience Officer, Jeannette Perez, said: “As a creator herself, Issa Rae epitomizes our creator’s first philosophy.

“She values all facets of the creative process, including the intersection of music and film. Through her experience as a writer, producer and actress, she has embraced music, and the artists and songwriters behind the music, as part of her medium.

“Issa is a true visionary and we are thrilled to partner with Raedio to sign and nurture emerging artists and songwriters, maximize their opportunities in film, television, games and advertising, support the growth of the Raedio music library and provide first class administration services.”

“It is only right for Kobalt to partner with someone who values the art of creating and its process as a whole.”

Chris Lakey, Kobalt

Kobalt SVP, Chris Lakey, added: “Issa Rae is a creator. It is as simple as that. She continues to have success throughout the entertainment industry as her list of credits runs the gamut, be it in writing, acting or producing content.

“It is only right for Kobalt to partner with someone who values the art of creating and its process as a whole.”

“Kobalt is the perfect partner to work for Raedio’s publishing division.”

 Issa Rae

Rae said: “Kobalt is the perfect partner to work for Raedio’s publishing division.

“Their transparency with songwriters, producers and artists will be helpful as we build out our music library and work with emerging talent across all platforms where music exists.”Music Business Worldwide

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