LA-based rights management, copyright enforcement, and content monetization firm has acquired music startup Keyframe Audio.
According to HAAWK, its acquisition Keyframe Audio enables it to expand its service offerings to the micro stock music synchronization market, which it says is a rapidly growing segment of the music industry.
For an $199 per year subscription fee, Keyframe Audio grants video producers unlimited downloads of 50,000 royalty-free stock music tracks, which can be used perpetually in YouTube, Facebook, Instagram, on the web, in advertising, television and film productions.
Simultaneous with the acquisition of Keyframe Audio, HAAWK has announced the public launch of Identifyy.com, a self-service rights management portal for independent artists and DIY musicians to claim and monetize YouTube, Facebook and Instagram videos making use of their music.
While in private beta testing for the past nine months, Identifyy has quietly amassed a user base of more than 75,000 independent artists.
Identifyy provides the administration of YouTube Content ID and Facebook Rights Manager on behalf of DIY musicians who are unable to access these platforms without the assistance of an administrator such as HAAWK/Identifyy.
“Keyframe Audio has an exceptional, growing catalog of 50,000 copyright-free music tracks that can be used in any audio-visual production at a highly affordable price point.”
Ryan Born, HAAWK
“I’m excited to be back in micro stock music licensing,” said Ryan Born, founder and CEO of HAAWK.
“Keyframe Audio has an exceptional, growing catalog of 50,000 copyright-free music tracks that can be used in any audio-visual production at a highly affordable price point.
“It meets perfectly with the needs of today’s creators, particular those that want to avoid receiving copyright claim notices on their YouTube, Facebook and Instagram uploads.”
Added born: “These tools are traditionally reserved for large labels, publishers and distributors, with access limited to a select number of industry players.
“Our Identifyy portal offers an independent solution to the DIY music industry by allowing music rights holders, small and large, to quickly access our services and begin monitoring and monetizing YouTube, Facebook and Instagram videos that contain their music copyrights.
“We expect the demand for, and growth of, this innovative industry platform to continue in the years to come.”
HAAWK acquired self-publishing platform TuneRegistry and unclaimed royalties search engine RoyaltyClaim IN 2017.
The company also secured a $2.5m Series Seed round of venture capital financing in 2017 and announced the acquisition of a range of assets from Dart Music Inc.Music Business Worldwide