Online shopping is a worldwide phenomenon, so it’s no wonder that many entrepreneurs have jumped on this trend and set up their own eCommerce businesses to benefit. eCommerce stores can build a global customer base, making online shopping more convenient and easier than ever. It’s estimated that, by 2021, worldwide retail eCommerce sales will reach $4.5 trillion.
So, here’s what you need to do if you’re serious about setting up your own beginner eCommerce store.
- Register Your business
Firstly, you need to pick a business name and register your company (this is a must). Registering your eCommerce store will help you make sure your business name isn’t already registered with another company. Make sure you research business names beforehand because otherwise your application for registration could be rejected by the USPTO (the United States Patent and Trademark Office).
- Choose an eCommerce Platform
Choosing a platform for your eCommerce business is vital if you are going to generate any leads and build a strong customer base.
Some of the best self-hosted eCommerce software includes:
- Etsy – this website includes everything from vintage to handmade products, including clothing, furniture, jewelry, and artwork.
- Shopify – this Canadian eCommerce business was originally going to be an online store for snowboarding equipment. It now powers over 1,000,000 businesses.
- Wix – a cloud-based web development platform that offers customizable website templates as well as a drag-and-drop HTML5 website builder.
- Squarespace – this private company was originally developed for creating and hosting blogs, but now hosts more than one million websites.
- Find a Suitable Payment Method
In order to maintain happy customers, you need to find a payment method that works for your business. There are several fund transfer methods to choose from, with ACH (Automated Clearing House) being a popular choice for retailers. If you opt for ACH, you will have better control over payments and will be able to access your funds faster, as payments are usually processed within two working days. This way, you can ship items faster, which your customers will certainly appreciate.
- Go Mobile
In 2020, it is more important than ever to make your site mobile-friendly. Customers carry out most of their online shopping on their mobile devices, and statistics have shown that, by 2021, mobile eCommerce could increase to $3.5 trillion, making up almost three quarters of eCommerce sales. This rise of mobile eCommerce has resulted in it being dubbed ‘M-Commerce.’
If you want your online store to achieve the level of growth it needs to succeed, then you need to make sure that it is mobile-friendly.
- Do A Test Launch
Even if you’ve gone through your site with a fine-tooth comb and are satisfied that you’ve fixed every glitch and optimized your site for your customers, it is always worth doing a test launch. Many physical stores do the same thing, when they arrange a test launch as a practice round, almost like a wedding rehearsal. This is so they can see what works and what doesn’t. If any issues do arise, they will then be able to plan how to fix them before their real launch. It is better to do a test launch for this very purpose, as you don’t want any surprises on the day of your real launch.