The Orchard Teams Up With KondZilla
By Meredith Nadeau January 14, 2020
A Brazilian screenwriter, director and star-maker, Konrad Dantas founded the KondZilla YouTube channel in 2012 as a platform for the lesser-represented music scene of São Paulo. Eight years later, the brand has skyrocketed with the emergence of KondZilla.com, a resource for videos, lifestyle, music and fashion, and KondZilla Records, a label with a roster of 60 artists. Realizing YouTube as the primary method of streaming in the market, KondZilla utilized the opportunity and in turn, brought São Paulo funk to the mainstream.
Now, KondZilla is setting its sights on a global scale with worldwide distribution and video services alongside The Orchard. The Orchard will provide global distribution services for new releases from KondZilla Records, and work in collaboration with KondZilla to provide video strategy, drive engagement and manage content for Canal KondZilla, its hugely popular YouTube channel boasting over 50 million subscribers.
In addition to music distribution services, The Orchard will support KondZilla YouTube channels through creative audience development, advertising, rights management, reporting, marketing, optimization of video viewership and monetization. The partnership broadens The Orchard’s Multi-Channel Network and expands KondZilla’s global vision and impact across platforms.
Erol Cichowski, Vice President, International of The Orchard said, “Konrad is a visionary creative executive and successful entrepreneur who is at the forefront of connecting fans with dynamic entertainment across a variety of platforms. We look forward to working with him and amplifying KondZilla’s positive message and passion for Brazilian culture.”
Konrad Dantas, Managing Partner, CEO of KondZilla said, “KondZilla represents the Baile Funk genre and favela lifestyle. With deep roots in the authentic Brazilian culture that has been increasingly growing, I am excited to see the impact our vibrant content has around the world. The Orchard is a comprehensive company with a global reach that coincides exactly with our moment of expansion. We look forward to fostering and expanding even more global partnerships and music video productions around the world.”
As the visionary brand behind one of the top 10 channels in the world, KondZilla is working to minimize profanity, empower female artists and focus on meaningful projects, evident in the ground breaking track performed by Kevinho and MC Kekel “O Bebê.” As the company continues to grow, their focus remains on giving a voice to the voiceless and expanding representation.