Deezer has signed its first telco deal in the Middle East since launching in the region in October 2018.
The France-born music streaming service has partnered with Saudi Arabia’s largest telecommunications provider, Saudi Telecom Company (STC).
STC customers can now subscribe to Deezer Premium through their prepaid or postpaid mobile plans.
Subscribers who sign up starting December using their STC numbers will also receive three months’ Deezer Premium for free.
Deezer exclusively streams content from Saudi Arabia-based Rotana Records, which is claimed to be the biggest record company in the Middle East.
Deezer and Emirates’ recently signed an agreement to give the airline’s millions of passengers’ in-flight access to a wide selection of exclusive playlists.
Tarek Mounir, Deezer
Commenting on the partnership, Tarek Mounir, CEO MENA & Turkey, Deezer, said: “We are teaming up with STC to offer a complete mobile experience in tune with the needs of Saudi music fans.
“As our first-ever partnership with a MENA telecommunications provider, this agreement marks a new milestone for our regional growth journey.
“We look forward to enabling listeners in the Kingdom to access millions of their favorite Arabic and English tracks.”
STC is a world-class digital leader that provides innovative services for customers across Saudi Arabia. The company’s new and existing mobile subscribers can activate Deezer Premium via SMS or by visiting the STC website.
“For the first time in KSA STC postpaid and prepaid customers will receive an exclusive three months of free Deezer Premium.”
Mohammed Alfahad, STC
Mohammed Alfahad, Mobility Growth Services General Manager, Saudi Telecom Company, said: “We are committed to enriching the lives and experiences of our customers through best-in-class, innovative services.
“Our partnership with Deezer is one more step in this direction. For the first time in KSA STC postpaid and prepaid customers will receive an exclusive three months of free Deezer Premium.
“Quality entertainment is now just an STC connection away.”Music Business Worldwide