Kobalt has promoted Jeannette Perez to the role of Chief Experience Officer.
Perez, who is credited with building Kobalt into a global sync powerhouse, steps up from her prior role as President of Global Synch & Brand Partnerships.
Since joining in 2014, Perez has grown the Kobalt synch business by 163% and built a team of 50 international creative synch and licensing experts across Kobalt’s 14 offices.
In the past fiscal year, the Kobalt synch team closed over 14,000 synch deals across hundreds of national campaigns with brands such as Apple, Verizon, Acura, Zillow, T-Mobile and Toyota. In addition, Perez’s team landed 14 “Big Game” spots between 2018 and 2019.
In her newly created role, Perez will reshape Kobalt’s client administration function by establishing a writer and publisher relations team, as well as continuing to oversee global synch and brand partnerships. Additionally, Perez will oversee the global TV & film publishing business along with the Kobalt Australia and Sweden offices.
Founder and CEO of Kobalt, Willard Ahdritz, commented, “The music industry needs more leaders like Jeannette. She has always ensured that we deliver the highest quality creative services and opportunities to our partners and her dedication to our songwriters and artists perfectly aligns with the values of Kobalt. Combined with her positive attitude and how she manages her teams, I am very proud to have an amazing leader like Jeannette on our team.”
“Jeannette has built the best synch team in the business and made Kobalt the destination for both talent and licensees alike,” said President and Chief Revenue Officer of Kobalt, Laurent Hubert. “Jeannette demands excellence from her team and her results speak to that.
“This promotion is a natural next step for Kobalt, and Jeannette as a leader, to ensure we continually improve our services and provide standards that are consistent across the organization.”
Perez stated, “I’m thrilled to take on this new challenge at a company that continues to be at the cutting edge of the music industry and truly puts creators at the forefront of their business. I’m thankful to Willard, Laurent and the entire Kobalt family for the opportunity to grow as a leader within this organization.”
She added: “As the music landscape continues to evolve so does our global client services and execution. Kobalt’s one-roster, one territory approach already differentiates us from any other publisher. With this approach, we collaborate across the world without encroaching on territories or local P&L’s. We are all on the same team: the client’s.
“This approach combined with my role and hyper-focus on our client service experience, will further set Kobalt apart in the industry as the best home for artists, songwriters, publishers, labels, copyright holders, and more.
“Specifically, we see big client benefits by reshaping the admin department to get even closer to our frontline services, such as A&R and synch. I have no doubt we will connect clients to more impactful opportunities from all corners of the world. That’s my objective and I’m excited by it.”
Perez has serviced in the music juries for Cannes Lions (’18) and Clio Music (’19). Additional awards include: Billboard Branding Power Player (’19; ’18), Billboard International Power Player (’19), Billboard Indie Power Player (’17) and Billboard 40 under 40 (’15).
Prior to joining Kobalt, Perez worked at Sony Music Entertainment for twelve years where she most recently served as their vice president of music for brands & advertising. Perez holds a J.D. from the University of Miami School of Law.Music Business Worldwide