Friday, September 27, 2019

Shakira and J. Lo at the Super Bowl. Plus, Advertising Week takeaways: Friday Wake-Up Call | Advertising Age

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device.

Shakira and J. Lo are the Super Bowl halftime stars 
Maroon 5’s Super Bowl performance at this year’s Pepsi Super Bowl halftime was panned as forgettable, “flavorless” and “mushy at the edges.” Justin Timberlake, a year earlier, was “underwhelming.” Now Jennifer Lopez and Shakira are coming to the rescue.

As Ad Age’s E.J. Schultz writes, the pair will headline the show in Miami on Feb. 2; they were selected with help from Jay-Z’s Roc Nation, which is overseeing the lineup this time. “Ever since I saw Diana Ross fly off into the sky at the halftime show, I dreamed of performing at the Super Bowl,” Lopez said in a press release, referring to the 1996 show in which Ross made her exit in a helicopter (after four costume changes). Here's hoping a duo of divas can bring back the 'wow' factor. 

Advertising Week New York: It’s a wrap
Advertising Week New York closed Thursday after four days. It felt like more. Partly because “attendees jammed escalators (which broke more than once), snaked up the stairs and queued in front of the concession stand,” Ad Age’s I-Hsien Sherwood writes. “Disorganization added to the confusion.” On the upside, Facebook brought along puppies for people to adopt. Read Sherwood’s “Five takeaways from Advertising Week New York.”  

More on Advertising Week
Throwing down the gauntlet:
General Mills Chief Marketing Officer Ivan Pollard challenged agencies to bring back more of his "trust, admiration and money.” Read more by Ad Age’s Lindsay Rittenhouse. 

Troubling news: “New data from She Runs It and management consulting firm Diversity Best Practices shows a troubling decline in the number of women in executive positions in the advertising, media and technology industries,” I-Hsien Sherwood writes in Ad Age. Only 29 percent of corporate or executive positions in those sectors are held by women, down from 30 percent last year.

Pitbull: Hip-hop star Pitbull and Horizon Media have teamed up on a new multicultural agency called 305 Worldwide. Now they have a client: Boost Mobile. Watch Pitbull’s interview with Ad Age’s Ilyse Liffreing, recorded before he performed at the Advertising Week wrap party.

Just briefly: 
On second thought:
Endeavor Group Holdings, the talent, sports, events and marketing company, pulled the plug on its initial public offering a day before it was set to happen. The IPO market seems more uncertain now. “Peloton Interactive had a disappointing debut earlier Thursday, following the disappointing debuts of Lyft and Uber earlier this year and the WeWork cataclysm of the past month,” CNBC writes

‘Likes’: Facebook just started a test “to hide the number of likes, reactions and video views from posts in Australia. The author of the post will still be able to see those metrics, but other users won't,” CNN writes. The company has already been testing the move on its Instagram platform; the idea is to make social media less anxiety-inducing.

Do-over: “The Grocery Manufacturers Association is renaming itself the Consumer Brands Association as it seeks to recover following the exodus of some of the nation's largest food marketers,” Ad Age’s Jessica Wohl writes.

‘Fight season’: Sports streaming service DAZN is trying to rebrand the fall season in new marketing campaign to promote its boxing slate. Now the autumn is “fight season,” Ad Age’s Anthony Crupi writes.

Fantasy partner: DraftKings is now the first-ever official daily fantasy partner of the National Football League, Ad Age’s George P. Slefo writes.

Moving up: R/GA's Jess Greenwood has been promoted; her new title is global chief marketing officer, effective immediately, Ad Age's Lindsay Rittenhouse writes.

Podcast of the day: Stephanie Csaszar, manager of nutrition strategy and insights at snack brand Kind, chats with Ad Age’s Jessica Wohl about why the company is calling out synthetic food dyes. Subscribe to the Marketer’s Brief podcast on iTunes or Spotify

Campaign of the day: If you’ve always wanted to be a boss (in every sense of the word), then Anna Wintour has some advice for you. Masterclass, which offers educational videos from the masters (Stephen Curry on basketball, Natalie Portman on acting), is running its first fully fledged brand campaign featuring Wintour, the longtime Vogue editor-in-chief, as Ad Age’s Ann-Christine Diaz writes. The striking campaign from agency Observatory features some of the bons mots Wintour offers during her course on leadership. Here’s one: “Yes or no, never maybe.” Got it?

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