No matter how much time you spend practicing and honing your craft, talent and ability are, unfortunately, only a part of what makes for a successful music career. For the modern musicpreneur, a solid grasp on content management, social media, and an ability to network are all key skills for industry success.
In this latest post on MusicThinkTank, contributor Dan Matthews outlines some of the skills the modern DIY artists needs outside of musical expertise in order to find success in the music business.
"Don’t forget that networking doesn’t just take place online. In-person music management skills are just as important and can help you to secure bookings, talk professionally with agents, and make valuable in-person connections that can build your music career.
These networking opportunities don’t always occur during music industry-specific events, and sometimes being able to think on your feet and connect with others can lead to connections that you might have otherwise missed. To develop your in-person networking skills, create an elevator pitch, which is a quick 30-second summary that describes your band, the type of music you play, and your audience."