Warner Records has named Claudia Butzky (pictured) as Senior Vice President of Brand Partnerships, Strategic Marketing & Commercial Sync Licensing.
Based in Los Angeles, Butzky will report to Tom Corson, Co-Chairman & COO, Warner Records.
Butzky joins Warner Records from RCA Records, where she was Senior Vice President, Global Brand Partnerships and instrumental in campaigns for the likes of P!nk, A$AP Rocky, SZA, Childish Gambino, H.E.R, Pentatonix, Justin Timberlake, SIA, Pitbull, Miley Cyrus, Alicia Keys, Foo Fighters, and Khalid.
Prior to joining RCA (J Records) in 2000, Butzky worked for Island Records and Def Jam Recordings.
She began her career in sales, transitioning to digital sales and non-trade sales before moving on to branding and partnerships.
Butzky has initiated successful campaigns with major brands such as American Express, CoverGirl, Riot Games, Pepsi, Harmon/JBL, Chrysler, Anheuser-Busch, American Airlines, Weedmaps, Verizon, and both the NFL and the NBA.
Tom Corson, Warner Records
Corson said: “Claudia is one of the most well-respected and admired strategic branding experts, and she will be a tremendous asset to our artists and our company as a whole.
“I have been fortunate to know and experience Claudia’s creative energy and innovative marketing firsthand, and her expertise in connecting music, artists and brands is truly impressive. I’m thrilled to welcome her to the Warner Records family.”
“Along with Aaron’s passion for music and artists, and Tom and Aaron’s creative vision for the label, this is an exciting time for Warner Records and an incredible opportunity to witness first-hand what they are building.”
Butzky added: “I was fortunate to work alongside Tom for many years and I am excited to once again be inspired by his bold thinking and unparalleled drive.
“Along with Aaron’s passion for music and artists, and Tom and Aaron’s creative vision for the label, this is an exciting time for Warner Records and an incredible opportunity to witness first-hand what they are building.
“I am honored to have this opportunity, and thrilled to be joining this incredible team.”Music Business Worldwide