Vevo has launched a new content series called ROUNDS, which it describes as the sister series to Vevo’s ‘Ctrl’, which recently launched in the US with A$AP Ferg and Rick Ross.
The company says that ROUNDS will service hip-hop, rap and R&B artists in Europe with content from Headie One, Aitch, Lefa and A2 coming soon.
The series will include 360 degree videos of artist performances and will showcase new artists as well as established acts.
JP Evangelista, Vevo
JP Evangelista, Vevo’s SVP of Content, Programming and Marketing, said: “We’re excited to launch ROUNDS. Using unique visual treatments, the series offers artists a great opportunity to showcase their music.
“The urban scene in the UK and Europe is exciting right now, and we’re delighted Vevo can add to this by creating more valuable content for its growing audience.
“ROUNDS will serve the same purpose as all our original content, to help bring artists’ music to life visually.”Music Business Worldwide