AWAL has signed new deals with artists Franc Moody and Joe Hertz and their label Juicebox Recordings. The deal will leverage AWAL's distribution and marketing for the Juicebox’s artist roster including Moody and Hertz.
Juicebox is the creation of Adam Callan and Becky Tong (pictured above) who curated London events as a way of discovering new talent and honing into the local electronic culture alongside their experience working in A&R, marketing and promotions. Now, Juicebox is an independent music company representing Franc Moody, Joe Hertz, and Amber-Simone for management and recordings, and has a diverse roster of artists on the promotions side.
AWAL's Matt Riley commented on the deal, “We are delighted to lock in long term plans with both Franc Moody and Joe Hertz via Juicebox. AWAL and Juicebox have been working together for the past few years developing a host of exciting acts. Franc Moody are a band on the rise building a strong following in the UK and beyond. Joe Hertz continues to build an exceptionally high quality catalog of music with the DJ/Producer's output finding global fans from London to LA, Amsterdam to Jakarta.”
Adam and Becky added, "Juicebox exists to work with amazing talent and help them build their careers while retaining greater independence. Matt and AWAL have been massively supportive since the beginning and share our ethos, so we are really happy to be setting our sights on longer-term goals for Franc Moody and Joe Hertz with the team there.”
Franc Moody started as a collective led by duo, Ned Franc and Jon Moody, amongst London’s warehouse rave scene releasing their debut self-titled EP in June 2016. In 2018, “Dopamine” was included on their breakthrough eight song EP, Dance Moves, which has only added to their nearly 40 million lifetime streams.
Emerging from London’s UK dance/electronic culture, Joe Hertz has amassed more than 100 million streams starting with the release of his debut EP, Chapter One with the hit, “At Your Touch” in 2016, later releasing the How It Feels EP in the same year. Hertz is known for his remixing abilities and dropped his extended EP, Night/Daze in 2017 alongside his debut live show and his recent single, “One Sided” is currently on the 1Xtra Playlist.