Wednesday, July 24, 2019

Live sound firm Mixhalo raises $10.7m, takes investment from Red Light & Another Planet Entertainment | Music Business Worldwide


Live audio startup Mixhalo has raised $10.7 million in a Series A financing round led by Foundry Group.

In addition, Foundry’s Ryan McIntyre will join the Mixhalo Board of Directors alongside CEO Marc Ruxin and founder and Chief Creative Officer Michael Einziger.

Mixhalo’s technology was co-invented by Incubus guitarist & songwriter Mike Einziger and violinist Ann Marie Simpson-Einziger.

Founded in 2017, the company has raised a total of $15m to date.

Mixhalo delivers a high-quality immersive experience for venues and event organizers and serves concerts, conferences, festivals, sporting events and more.

The company’s technology creates its own wireless channel, through which it feeds high-fidelity sound directly from an event’s mixer or PA system to an attendee in real time.

The Series A funding round was joined by investors including Sapphire Sport, Founders Fund, Defy Partners, and Cowboy Ventures, and entertainment firms such as Red Light Management, Another Planet Entertainment, Rick Farman and Rich Goodstone of Superfly, and Charlie Walker of C3.

The Series A participants join seed investors and advisors Marc Geiger, Drew Houston, Metallica, Pharrell Williams, Hans Zimmer and Rick Rubin.

“Mixhalo envisions a world where everyone experiences great live audio, regardless of their seat or ticket cost. We are democratizing sound at live events.”

Marc Ruxin, Mixhalo

CEO Marc Ruxin said: “Mixhalo envisions a world where everyone experiences great live audio, regardless of their seat or ticket cost. We are democratizing sound at live events.

“Think of it like HD for your ears. HDTV introduced an improved viewing experience that people didn’t even know they were missing.

“Mixhalo is doing the same for audio at live events; we are creating a new paradigm for the audio experience at venues, events and cultural moments.”

“With a tremendous potential to impact the future experience of live events, we’re excited to invest in Mixhalo to support their mission of democratizing sound at live events globally.”

Ryan McIntyre, Foundry Group

Ryan McIntyre, Managing Director of Foundry Group said: “As a lifelong musician myself, I know first-hand the incredible immersive sound experience that professional musicians enjoy on stage in their headphones with wireless audio coming straight from the mixing board.

“But knowing the challenge of building a technology platform that could deliver this experience to every fan in venues of all sizes, I was skeptical it could be done.

“However, once I experienced Mixhalo at the tiny Fox Theater in Boulder and then at the Aerosmith show in Las Vegas, I was convinced of the technology and the massive potential and use cases in live music, sporting events, and beyond.

“With a tremendous potential to impact the future experience of live events, we’re excited to invest in Mixhalo to support their mission of democratizing sound at live events globally.”Music Business Worldwide

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