Billboard and Bandsintown have announced a multifaceted partnership designed to drive music discovery, fan engagement and sell more tickets. The collaboration launches with the addition of Bandsintown's comprehensive global tour date listings across Billboard and its portfolio of music sites which include Spin, Vibe, and Stereogum.
Billboard and its sites will now also feature the Bandsintown Amplified music player which enables fans to discover music from major streaming services alongside its content. In addition, Bandsintown artist profiles will include links to related Billboard page and archives.
With revenue related to live music accounting for 60-80% of most musician's income, this broader distribution of tour dates will increase awareness of upcoming live dates.
“We’re delighted to join forces with such a quintessential music brand for an initiative that supports our mutual goal of helping artists grow their careers,” said Fabrice Sergent, Managing Partner of Bandsintown. “Bandsintown and Billboard are valuable resources for music fans, and we’re thrilled to come together to enhance the fan experience by supporting music discovery and encouraging fans to get out and enjoy more live music.”
“As the definitive destination for music fans and the industry worldwide, we are thrilled to partner with Bandsintown to bring their innovative technology to our platform as we continue to offer our audiences the best and most comprehensive information about artists they love and support artists live music performances across the globe,” said The Hollywood Reporter-Billboard Media Group President Deanna Brown.
The Bandsintown partnership is part of Billboard's broader global expansion and innovation across a suite of products and brand opportunities including short form video, audio and live events designed to super serve music fans
With a reach of 130 million monthly active fans globally, Bandsintown has registered 50 million concert goers and 500,000 touring artists on the platform The company also offers brands and the music industry digital marketing solutions to engage with the most passionate music fans.