Apple Music has launched Rap Life, a new global playlist and Beats One radio show spotlighting the best new hip-hop. The move comes in direct response to Spotify top-rated Rap Cavier playlist which has 11.7 million followers.
The Apple Music playlist - formerly known as The A-List: Hip-Hop - is now updated daily and "is home to the stars and the songs that speak to the moment and define the culture today," says Apple.
“Apple Music has worked to uplift Hip-Hop and has earned the respect of the artists and the fans worldwide, so now we going to keep pushing the culture forward with Rap Life,” says Apple Music Global Editorial Head of Hip-Hop and R&B Ebro Darden. “The playlist was A-List HipHop, but we flipped it to dig deeper into the lifestyle…. pay attention!”
The signature playlist art for Rap Life will feature a different artist each week, timed to new releases from marquee artists. Rap Life launches today with inaugural cover star J. Cole and will feature a different rapper from the Dreamville family throughout the week.
Additionally, Apple Music’s 24/7 global live stream Beats 1 will soon launch a Rap Life show centered around the playlist featuring music and important discussions around hip-hop.
You can listen to Rap Life on Apple Music HERE.