For most of its existence the functionality of Twitter has been limited to a few basic options: keeping up with news and arguing with trolls. Lately it has also been a way to transmit the neuroses of Donald Trump into all of our phones on a near constant basis. But this week a Twitter user devised a use of the social media platform that’s actually fun – a choose-your-own-adventure game involving Beyoncé.
In the game, “Being Beyoncé’s assistant for the day”, the object is simple: don’t get fired – and it’s a lot harder than it sounds. Celebrities who might know a thing or two about having personal assistants have had trouble themselves, including Questlove, who tweeted that he “failed the first time”.
Chrissy Teigen said that she only made it about three rounds, while her own assistant got fired immediately.
While the choices on any given prompt might seem obvious to members of the Beyhive, the difficulty comes in trying to anticipate the whims of a Beyoncé character who, at least in this game, seems like something of a tyrant.
Asked which of her children you should suggest she FaceTime at one turn in the game, if you choose incorrectly you are let go on the spot.
It’s not entirely clear why getting yelled at and terminated by Beyoncé is such an avid fantasy for so many, but contemporary fandom is strange, and who are we to judge?
The person behind the game is Landon Rivera, a student in Los Angeles. He made the game for obsessive Beyoncé fans, he told Vice, “but then it got really popular”. It has been retweeted almost 100,000 times in the few days since he posted it.
“I’d probably end up fired if I was her assistant,” Rivera he said. “I’d definitely try to ask her all kind of questions, like how long did it take to get Lemonade ready, did she have [the] Everything Is Love album planned, why didn’t she release the Formation world tour DVD?”
Of course, there is the slim chance that Beyoncé herself is behind this and it’s all real, as actor Shay Mitchell tweeted.