The TV upfronts are here. Over the next week the biggest broadcast and cable networks will make their annual pitches to media buyers and marketers in their heated fight to snag ad dollars for next season.
To stay up-to-date on where and when the biggest presentations and parties will take place, bookmark this calendar (below). You can sort by media company or date.
Fox will make its first pitch sans its cable channels FX Networks and National Geographic on Monday, while Walt Disney will host its first presentation since acquiring those assets from 21st Century Fox on Tuesday. The event will include ABC, ESPN, Freeform, FX Networks and National Geographic. And WarnerMedia, formerly Time Warner, is making its first pitch since being acquired by AT&T.
The newest addition to the dog-and-pony shows is AT&T’s Xandr. Xandr’s presentation won’t include any celebrities or showcase any programming, but will be “full of people talking about how data can be applied to TV and how they can extend their budgets into digital formats,” Xandr CEO Brian Lesser says.
And in another first, CBS will take the stage at Carnegie Hall for the first time in 15 years without former CEO Leslie Moonves at the helm, after he was fired last year following allegations of sexual misconduct. Moonves could always be counted on to take jabs at his competitors and tout CBS’ No. 1 position in the marketplace.
Editor's note: This calendar has been repeatedly updated since February and shows past events, including the Digital Newfronts presentations, as well as the upcoming upfronts.
|Fox News||March 13, 8:30 a.m.||1211 Avenue of the Americas|
|Freewheel||March 13, 8:30 a.m.||Second Floor NYC|
|Crown Media||March 21, 6 p.m.||Rainbow Room|
|A&E Networks||March 27, 5:30 p.m.||Jazz at Lincoln Center|
|Discovery||April 10, 4 p.m.||Alice Tully Hall, Lincoln Center|
|The New York Times||April 29, 9 a.m.||The Times Center|
|BBC News||April 29, 12 p.m.||The Dream Downtown|
|Viacom (NewFront)||April 29, 3 p.m.||PlayStation Theater|
|April 29, 6 p.m.||Terminal 5|
|Studio 71||April 30, 12 p.m.||AXA Equitable Theater|
|Condé Nast||April 30, 3 p.m.||10 Hudson Yards|
|Verizon Media||April 30, 6 p.m.||300 Vesey Street|
|Hulu||May 1, 9 a.m.||The Hulu Theater at Madison Square Garden|
|Vudu||May 1, 12 p.m.||The Altman Building|
|Vice||May 1, 3 p.m.||Jing Fong|
|Ellen Digital Network||May 1, 6 p.m.||5 E 17th Street|
|Tubi||May 1, 7:00 p.m.||Location 05|
|Meredith Corporation||May 2, 9 a.m. and 10:15 a.m.||Henry Luce Auditorium at Meredith|
|Target||May 2, 11:30 a.m.||Metropolitan West|
|Digitas||May 2, 2 p.m.||Highline Stages|
|Google/YouTube||May 2, 6 p.m.||Radio City Music Hall|
|NBC Universal||May 13, 10:30 a.m.||Radio City Music Hall|
|Fox||May 13, 4 p.m.||The Beacon Theater|
|Discovery en Espanol and Discovery Familia||May 13, 5 p.m.||Tavern on the Green|
|Telemundo||May 13, 6:30 p.m.||Hammerstein Ballroom|
|Univision||May 13 & May 14||TBD|
|Screenvision||May 14, 6 p.m.||Ziegfeld Ballroom|
|Walt Disney||May 14, 3 p.m.||TBD|
|Xandr||May 14, 8 a.m.||Bryant Park Grill|
|WarnerMedia||May 15, 10 a.m.||Hulu Theater at Madison Square Garden|
|CBS||May 15, 4 p.m.||Carnegie Hall|
|The CW||May 16, 11 a.m.||New York City Center|