Monday, May 20, 2019

The three types of scarcity tactics in music streaming—and why so few of them actually work | Water & Music

Happy Monday everyone!

Some updates before diving into this week's essay:

🗣 This Thursday, May 23, I'm moderating a panel at Music Ally's Sandbox Summit in NYC about the role of podcasts in music marketing, from the perspective of artists and labels. If you'll be around that day, please come say hi—and in the meantime let me know if there are any particular questions or topics you think we should discuss!

✍ I wrote an op-ed for Music Business Worldwide about how Instagram's new native e-commerce features could transform music marketing for good—but only if the music industry itself is willing to make a few changes in its priorities.

🎙 I had a great time as a guest on both Mike Warner's Streamline podcast and the Music Tectonics podcast, discussing my writing career and some of the latest music-tech news, respectively. (I also interviewed Mike Warner about playlist strategies for my own podcast back in March, which you can revisit here.)

🎥 I was interviewed for a Quartz subscriber-exclusive video about China's undeniable impact on the global music-streaming ecosystem, from TikTok to Tencent. It's a great primer on the Chinese music market, especially for those who aren't yet familiar; let me know if you'd like to watch the video and I can send over the guest log-in info.

🙏 A special thank-you to Aaron Davis and Kevin Alphonso for joining the $40/month tier of my Patreon page—your support is much appreciated! :)


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