The new deal will allow Gismart apps, such as Karaoke Face, gain access to Sony/ATV’s catalog, which includes the copyrights for the likes of Michael Jackson, The Beatles, Queen, The Rolling Stones, Lady Gaga, Pink, Pharrell Williams and Stevie Wonder.
Commenting on the partnership, Lana Meisak, VP of Business Development & Marketing at Gismart, said: “Gismart is committed to developing its ‘A-team’ of global music partners. Our new strategic deal with Sony/ATV supercharges the content available in Karaoke Face, which is the world’s first karaoke app featuring AR masks and filters. With over three million tracks and songs the Sony/ATV catalogue covers every era and genre of popular music.”
Previously Gismart announced its first international artist collaboration in its Beat Maker Go app with The Chainsmokers.
The company also partnered with Universal Music Publishing Group last year, and it is currently working on expanding local music catalogs including Chinese, Spanish, Portuguese and Russian.