Thanks to the wonders of the digital age, artists now have a vast array of data and analytics at their fingertips that can help them to get a much better sense of who their fans are help expand their reach and attract new ones.
In this latest contribution to MusicThinkTank, Jordan Gates outlines how artists can harness the power of data across various platforms to better understand their fans.
"Facebook shares a lot of interesting information about post engagement, page views, and audience stats. The People tab is particularly useful for seeing the age and gender breakdown as well as the geographic location of your fans. Note that demographic data is only available once Facebook is able to collect data on at least 100 page followers. This is to protect the identity of Facebook’s users."