UK-based E-commerce platform Ochre has today (May 30) announced its official global launch.
Developed over the last five years as a division of Bleep.com, Ochre offers retail technology to the music industry, including store management, logistics, and fulfilment.
Ochre already provides its services to the likes of Because Music, Ninja Tune and Partisan Records.
Spanning key markets in the US, EU and UK, Ochre will announce more deals with labels, artists and brands throughout 2019.
Part of the Warp group, Bleep.com started to provide access to this technology and warehousing in 2015.
“This global launch is the culmination of years of development of technology and builds upon the experience and understanding of music retail and customer experience that our teams have perfected over many years.”
Dan Minchom, Ochre
Dan Minchom, Managing Director, Ochre said: “It’s a very exciting time for all involved at Ochre.
“This global launch is the culmination of years of development of technology and builds upon the experience and understanding of music retail and customer experience that our teams have perfected over many years.
“At a time when direct-to-fan retail is evolving quickly we are helping our clients by running stores for them, or by allowing them to pick from a flexible suite of services ranging from technology solutions to warehousing and logistics”
“Ochre has played an absolutely integral part in some of our recent campaigns at Partisan.”
Ellie Rumbold, Partisan Records
Ellie Rumbold, International Product Manager, Partisan Records added: “Ochre has played an absolutely integral part in some of our recent campaigns at Partisan.
“Ochre is easy and intuitive to use, and the whole team at Ochre have never failed to be extremely proactive, agile, and communicative.
“D2C was a strong aspect of the recent Fontaines D.C. Dogrel campaign, and we worked closely with Ochre on this, resulting in a UK Top 10 record in April 2019, with the album charting at No.9.”
Russel Coultart, CEO, Direct To Fan Consultancy added: “Having worked with many e-commerce platforms, Ochre’s technology stands out as one of the most powerful and flexible solutions available for music d2c today.
“I have selected the Ochre platform to implement large scale direct to fan projects for clients and can vouch that the team are both highly knowledgeable and great to work with.”Music Business Worldwide