The streaming service’s “Sound of Summer” campaign, which is geared towards “inspiring listeners to get out and discover their unique songs of the season,” includes personalized playlists tailored to individual users, “songs of summer” predictions and exclusive live experiences and activations across the U.S.
“As the temperature heats up, so does the speculation over what will become this year’s song of summer,” said Pandora VP brand marketing & communications Brad Minor in a statement. “The reality is, everyone’s song of summer is different and is revealed over time. At Pandora, we want to create inspiring experiences on our platform — and out in the world — to empower our listeners to discover the unique summer soundtrack that helps them live their lives at full volume.”
The summer iteration follows the company’s winter and spring “Sound On” campaigns, which were launched in November 2018 and March 2019, respectively.
“Every season has a different mood,” adds Lauren Nagel, VP & executive creative director at Pandora. “Our approach to this campaign has shifted away from the comfort of winter and newness of spring to a more carefree and celebratory vision for the summer. At Pandora, we know summer can sound like more than just a song. It’s about all the different sounds that enhance every summer moment — from the vacation-perfect playlist, to the podcast that opens your world, to the it’s-still-light-out lyrics. Summer is better with sound on.”
Pandora will host an official “Sound of Summer” kick-off party on May 22. Additional “Sound of Summer” activations are also set to pop up at Hangout Fest, Electric Forest, Firefly Music Festival, Bumbershoot Music & Arts Festival, CMA Fest and WorldPride.