An electronic press kit (or EPK) is an essential tool for artists looking to make a positive first impression, whether its with venues, promoters, or any other industry gatekeepers, having a solid EPK will help give you a professional presentation and demonstrate that you should be taken seriously.
In this piece on MusicThinkTank, Dave Cool of Bandzoogle outlines four essential ways musicians can and should use an electronic press kit in order to advance their career.
"One of the best ways to put your EPK to work is by using it to book gigs and tours. Music venues and festivals love to see them, especially when they need to compare so many different acts to book the right talent and build a cohesive lineup.
But EPKs are also useful for showcases, private or corporate gigs, and even benefit concerts. Once again, it all comes down to professionalism and conveying an accurate, organized, and enticing snapshot of who you are as an artist — all on one page."