Thursday, April 18, 2019

YouTube Music rolls out free, ad-supported service for Google Home users | Music Business Worldwide

A free, ad-supported YouTube Music service has been rolled out for Google Home users.

Starting today (April 18), the free, ad-supported YouTube Music service is available on smart speakers in the United States, Canada, Mexico, Australia, Great Britain, Ireland, Germany, France, Italy, Spain, Sweden, Norway, Denmark, Japan, Netherlands, and Austria and will be available in more countries soon.

Not only is the ad-supported YouTube Music service available for free on Google Home devices, but also other third-party, Google Assistant-powered speakers, manufactured by the likes of Panasonic, JBL, Sony and others.

To set up YouTube Music as the default music service on Google Home, if you already have a Google Home device, you’ll need to navigate to Account Settings in your Google Home app, tap Services and select Music. Then, select YouTube Music as the default music service.

If you are setting up a new Google Home speaker, choose YouTube Music as the default music service during the setup process.

Upgrading to the ad-free, £9.99/month YouTube Music Premium allows ‘background play’ music through the YouTube Music app while using other apps, and offline listening. YouTube Music Premium also adds the ability to request specific albums, songs, artists, and playlists on-demand in addition to unlimited skips and song replay.

The news of the free, ad-supported YouTube Music service for Google Home devices follows last Friday’s news (April 12), as first reported by Billboard, that online retail giant Amazon was planning to launch a free, ad supported music streaming service marketed through its Echo smart devices.

Speaking to MBW this week, high-level music industry sources revealed that the launch of the freemium Spotify rival is “imminent” in the United States.

A report by CIRP from February suggested there were 66m smart speakers in homes across the United States, with Amazon’s Echo claiming a 70% market share and Google 24%.Music Business Worldwide


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