You had a great marketing plan leading up to your new release, but do you have a plan on what to do after it's released? "Sadly many small labels significantly cut back their marketing efforts once the album is out," says Music Biz Weekly podcast co-host Michael Brandvold.
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"It is YOUR job to keep the album alive and active," he continues. "It is YOUR job to keep the momentum moving.
The week he discusses why you need to have a plan for after the release and why you will likely have to be the one to build and execute that plan. Michael even shares a GREAT idea that you can do to keep talking about your new release.
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