Thursday, April 18, 2019

Pinterest goes public, Carl’s Jr.’s hemp burger and Serena Williams the VC: Thursday Wake-Up Call | Advertising Age

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

What people are talking about today
Digital-scrapbooking platform Pinterest and video-conferencing software maker Zoom are set to start trading today. As J.P. Mangalindan, chief tech correspondent for Yahoo Finance notes, they are “two of at least eight tech companies eyeing 2019 for their IPOs, including Slack, Airbnb, Instacart, Palantir, Postmates and Uber.” Pinterest is currently losing money (though the tide of red ink has been ebbing lately), while Zoom is an outlier in that “it is one of a handful of pre-IPO tech ‘unicorns’ (startups that have achieved a $1 billion valuation) that has been profitable,” per Yahoo.

More context: “Pinterest’s IPO Could Be Make or Break for Uber and Other ‘Unicorns,’” from Barron’s. “Is the sky falling for tech IPOs? Two companies on Thursday--Pinterest and Zoom--tell different stories,” from Recode. And “Pinterest IPO Raises $1.4 Billion as It Shuns Social Media Tag,” per Bloomberg News.


You may actually start to feel sorry for YouTube’s boss after reading Daisuke Wakabayashi’s in-depth New York Times story titled “The Most Measured Person in Tech Is Running the Most Chaotic Place on the Internet.” It begins,

Even by the nightmarish standards of the empire she oversees, Susan Wojcicki, the chief executive officer of YouTube, has had a dreadful start to 2019. During a single week in February, BuzzFeed reported that her company was running advertisements alongside anti-vaccine content; there was a nationwide panic over the platform abetting child suicide; and a viral video showed how pedophiles were flourishing on the site.

And then there was the bestiality.

Oh dear. The article notes that “when she got the job, in 2014, Ms. Wojcicki was hailed straightforwardly as the most powerful woman in advertising” and that her main role was supposed to be helping YouTube “turn on the cash spigots” like she did at Google. But then “her job became less about growth and more about toxic containment.” Keep reading here.

High there
From the latest Ad Age Marketer's Brief: “A Carl’s Jr. restaurant in Denver plans to sell a ‘Rocky Mountain High: CheeseBurger Delight.’ The special sandwich features two beef patties, Carl’s Jr. Santa Fe Sauce infused with hemp-based CBD oil, pickled jalapeños, pepper jack cheese and fries (yes, fries), and goes on sale at 6 a.m. on April 20. It will sell for, you guessed it, $4.20.” Keep reading here.

Game on
Jen MacLean has joined Amazon Game Tech as its new head of worldwide business development for small and mid-size developers, Variety reports. Amazon poached her from the International Game Developers Association, where she was executive director. In her new role, “MacLean will assist game creators with development for AWS, Twitch Prime, Alexa and”

Why this matters: The hire is a signal that Amazon is stepping up its, well, game, as the online gaming ecosystem continues to explode. (See, for instance, this Financial Times report from Monday, ICYMI: “Apple spends hundreds of millions on Arcade video game service.”)

Just briefly
One-stop shop: “For the first time, Team USA sponsorships and U.S. Olympics TV ads will be sold through one entity,” Bloomberg News reports, thanks to an Olympics deal with NBC Universal. “The partnership, which runs from 2021-2028 and covers four Olympic and Paralympic games, aims to maximize the money companies pay to be associated with the global event.”

Tweetwatch: How will President Trump react to the expected release of the redacted Mueller report today? Surely by tweeting out some sort of spin/counterspin. Meanwhile, this is helpful: “The normal person’s guide to the Mueller report,” via The Washington Post’s Philip Bump, who writes that “we decided to step back and offer an overview of Thursday’s release, that covers the basic whos, whats, whens and whys.”

Uh oh: Samsung’s magical (from a distance) new folding smartphone seemed less magical once it was in the hands of Verge reporter Dieter Bohn, who promptly published a post with a headline that’s bad news for the Apple competitor: “My Samsung Galaxy Fold screen broke after just a day.”

Global domination, continued: “Serena Williams, tennis pro, mom, influencer and entrepreneur, is out to conquer another world: investing,” Ad Age’s Ilyse Liffreing reports. In unveiling Serena Ventures on Instagram, the superstar athlete revealed on Wednesday that she’s been quietly investing in startups since 2014. Currently part of the portfolio of roughly 30 companies: Daily Harvest and cryptocurrency exchange Coinbase.

Chinese takeout: “FCC chairman opposes China Mobile bid to provide U.S. services,” Reuters reports. Ajit Pai says the company’s plans raise “substantial and serious national security and law enforcement risks,” given that China Mobile, a Delaware corporation, is thought to be ultimately controlled by the Chinese government.

The joy of math: Disney-controlled Hulu’s $6-a-month tier “generates more than $15 in revenue per subscriber each month, because of the high-cost advertising sold against those customers, according to two people familiar with the business,” The New York Times reports.

And finally... got 60 seconds?: Time magazine knows you’re busy, so its video team has graciously released “See Every 2019 Time 100 Honoree In One Minute” on YouTube so you can glimpse its “Most Influential People of 2019” in a flash. This year’s package, which is the cover story of the issue that hits newsstands Friday, features tech and media grandees such as Mark Zuckerberg, Gayle King and Bob Iger, as well as artists and entertainers including David Hockney, Spike Lee and Lady Gaga.


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