CD Baby has partnered with Audible Magic to identify content rights conflicts prior to delivery to Spotify, Apple Music and other digital service providers, ensuring that CD Baby remains a trusted distribution partner.
CD Baby is currently one of a handful of distributors named as "preferred" partners by both Spotify and Apple Music
When a CD Baby artist or label uploads a new music file, Audible Magic's RightsRx checks a registry of 30 million media assets. RightsRx then indicates if the file is a duplicate of another audio track in the system, or if it is a potentially suspicious file. CD Baby can proactively decline to upload the file in question, rather than reactively taking it down at a later time due to a potentially costly rights conflict. In the vast majority of cases, however, files will upload seamlessly and be ready for distribution.
“Audible Magic is an essential element that enables us to play our role in the music business,” said CD Baby VP of Marketing Kevin Breuner. “Their powerful identification technology allows us to serve our artists – and the platforms and services they rely on – quickly and fairly.”
RightsRx is part of a bigger strategy at CD Baby to offer diverse music service to artists.
"We’re doing everything in our power to provide digital partners with data and assets that boost our artists. We want to create the best experience via these partnerships,” said MJ Woodis, CD Baby’s Director of Digital Operations who leads a 19-person team that addresses this challenge. “We work closely with DSPs, and it’s often more of a conversation, not just rules laid down. The heart of the matter is not to restrict as we get them music and data, and to enable search and other discovery methods to help our artists. It’s a growing process.”