Anonymous Content’s diverse bench delivered standout moves throughout the entire year. Following her 2017 Audi Super Bowl spot, Aoife McCardle was back in the Big Game in 2018, with Toyota’s Paralympics ad that chronicled eight-time gold medalist skier Lauren Woolstencroft’s rise to athletic fame, while “Mudbound” director Dee Rees helmed Samsung’s Oscars ad encouraging Gen Z consumer to “Do What You Can’t,” via Wieden & Kennedy.
Tim Godsall also delivered subtle comedy for the agency’s low-key RX Bar campaign, starring Ice Cube, and Daniel Wolfe made us do double-takes on AT&T’s fantastic “More for Your Thing” cinema campaign from BBDO, in which a rom-com takes a sharp turn to become a zombie horror fest, and a nail-biting thriller shifts gears to become a lighthearted musical.
[from http://bit.ly/2VwvxLm]
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