If you are having a business then it is quite common that you also would be having a website for yourself, isn’t it so? However, it needs to be seen that maintaining a website takes a lot of stress and work for you. And in certain cases and scenarios websites can fail as well.
Yes, they can be owing to poor coding or design and many other factors which we are going to discuss ahead.
For this what is important is strategic planning so as to avoid the embarrassment in general. However, in the end, you can certainly and hopefully turn your website into a lead generating cash cow.
So, let’s look at the factors and working on them will avoid you to avoid a website failure.
This is quite important to see that most of the websites are specifically there for a purpose. These are specifically looking to get the answer to the query of the user and know about the product to make the right purchase. And if they find it difficult to specifically locate stuff then that is not at all a favorable and good situation for any kind of business.
2. Not Mobile Friendly
It is important to see that if you have a business and if you are having a mobile-friendly site then what you want to do is particularly make it mobile friendly. However, it also needs to be seen that if a website is not mobile friendly then there can be certain complications which you may not want to get through in the first place itself.
3. Slow Loading
It is important to see that slow loading of the website speed is one of the most important factors for a website failure in terms of poor website traffic and slow loading time. If your website is having a load time of more than five seconds then this will be certainly an important factor which you should be certainly fixing. If you are not able to solve this problem by yourself then what you can do is that you can hire a web design company in New Jersey.
4. No Call to Action
It has been seen that most of the websites are particularly there for a purpose. However, either they are looking for an answer or the query which would be solving their problems in the first place. However, if they find it to be somewhat difficult to make the purchase.
And if they would be finding it difficult to get what they are looking for in terms of their query and search then they will simply log out of the website which will make it be a website failure factor.
5. Error Pages
These are the “404 error” pages which we get to see or the “this page does not exist”. A 404 page is perhaps one of the most common when it comes to the web page errors.
However, it is not pleasant for any business to have excessive 404 business pages. However, the page issues are very common but what is a good thing to consider that these can be fixed very easily.
6. Cluttered Layout of the Web Design
There is no doubt about the fact that there is just too much information on the internet. However, it also needs to be seen that the users also have a very low attention span. However, it is certainly not a very good idea when it comes to throwing up the whole thesis about the business and the website as well.
7. Inconsistent Web Design
It is important to see that if your website has a very inconsistent design then chances are that you won’t be getting the required amount of traffic and also the important to see that the inconsistent design is what makes the overall design experience lagging and this is not cool.
8. Lack of content
The reason why your customers are coming on to your website is that they are having a problem. And the first thing which they encounter after coming on to your site is the design and the written material. And if you are not having enough written content in the form of website content and blogs which may help them in solving their issues and providing value to them regarding that then this would be considered as a website fail.
9. Hides Essential Information
This is another website fail which needs to be not done at all in the first place itself. The users are looking for information such as the address of your business, e-mail address or the contact number on which they could contact you in the first place. And other important aspects of your business can be like adding social media icons, the hours of operation etc so that it becomes easy for the potential consumer to contact you.
10. It’s Outdated
It needs to be seen that if your website is outdated in the first place then it won’t be having much credibility and the trust score. So, it becomes quite important for you to update your site on a regular basis. Try and do something contemporary. The last thing which you would want is to particularly have a site which would help you in garnering more leads and profits.
11. See if the Shopping Cart is Working Fine
Now, this is quite important to see. If you are having your own website then it would become important for you to see that if your shopping cart is working in a proper manner or not.
However, if you are using a plugin then it becomes important to update it on a regular basis. Because without it, you won’t be able to make any sale or profits in the first place.
If a user if landing on your page then it becomes quite important for you to analyze how he or she is behaving in the first place. This will be ensuring that how the user is interacting with your website and from what page is he or she is landing to another page.
13. Irrelevant Content
Now, another aspect which we need to take care of and which might even cause a website failure is what kind of content you have been posting on your website? Because even if in the first place you are having boring and non-valuable content which is just there for the sake of it then, this can be a major website fail.
Now, here is the trick. What you would need to do is to particularly target the right audience for your brand with your content. For example, if your website is about photography then you would need to have content with certain keywords in it such as “photography course” or maybe learn “how to take photos and snaps like a pro.”
14.Buried Contact Form
The contact form is another important factor when it comes to avoiding a website fail. However, we need to see that when you might be losing out of too many business queries for your business when you try to bury your contact form.
15. Treating the Footer as an Afterthought
Now, this is another important factor to consider. We need to see that the footer in website design is quite important and also very useful for your website. And especially for the slower loading sites, the users may have to scroll to the footer before the site has been fully loaded.
16. Not including a Search Bar
The search box is something which is not an integral part of a website. They might just act as a crutch for your website. They also tend to be quite outdated as well as unreliable. Neither will it be solving your website in terms of UX/UI design.
17. Using Model Numbers, Branded Product Names
This is quite important to consider. If you are using internal model numbers and names in your navigation then it will be leaving your visitors guessing what it is that your company would be doing.
18. It has the Wrong Focus
You need to see that your website shouldn’t just trumpet your accomplishments as well as certifications. Rather it should be demonstrating how you can help your potential clients. Now rather than focusing on your extensive list of credentials, you should be focusing on the people’s aspect of your business.
19. It has Looping Background Music
We need to see that there are many companies which for the sake of making your website more creative would be adding all sorts of magic such as loading the page which might be annoying your customers. So this is a big no.
20. Poor Image Quality
Having a good image quality on your website is something which needs to be specifically taken care of. You can even use free-stock images on your website. There are many websites which offer quality images for free. All you need to do is Google it.
Conclusion: There can be certain times when the websites fail and there can be many reasons for that such as error pages, inconsistent web design, cluttered layout, the absence of a call to actions. And if you want to avoid the causes of a website failure then these are the factors you would need to look upon.
Summary: Do you ever hear that a website failed? Yes, this happens and can happen to your own website. However, we also need to see that there are many factors for this such as the cluttered layout of the web designs, inconsistent web design, error pages etc.