Monday, March 25, 2019

Use direct mail to get the attention of your digital-first B2B buyers | Forrester

When was the last time you answered a phone call from a phone number you didn’t recognize?  Or opened an email from an unfamiliar sender?  Like never?  Same here. The sad truth about most modern marketing tactics is that they’re too cheap and too easy.  When anyone can do it, everyone will.  Which also explains […] [from]

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