Independent music distributor Symphonic has expanded its reach to China via partnershipd with Tencent, NetEase and soon, says the company Alibaba.The new deals were spearheaded by indie rights powerhouse MERLIN.
Content can be placed on Chinese music serives NetEase Cloud Music, Xiami (Alibaba), QQ Music, Kugou and Kuwo (Tencent Music Entertainment).
“China has always been a unique place to do business, often times questioned by skeptics but there is no question that the region is organizing itself to be a fruitful destination for musicians and creators. I am pleased to have this integration finally be communicated after months of working in the background to ensure that our supply chain would make it efficiently into these DSPs.” stated Jorge Brea, CEO of Symphonic.
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