Global distribution, label services, and rights management company ONErpm has hired Charles Hendricks (pictured) as Director of Partner Relations.
In this role, Hendricks will develop and execute marketing, social media, and playlist strategies for ONErpm’s roster of artists and labels, as well as manage relations and communications with digital service providers (DSPs).
He will be based in ONErpm’s New York City office.
Prior to joining ONErpm, Hendricks served as Account Manager at The Orchard, where he worked closely with retail partners including Apple, Google, Pandora, Deezer, Tidal, and SoundCloud on campaigns for artists such as William Onyeabor, RJD2, Run the Jewels, Bad Bunny, BTS, John Mayer, and Jorja Smith.
Hendricks is also a producer, composer, and DJ who has released his own music via labels such as Warmth Records, Let’s Play House, On the Prowl, and Nervous Records.
As a composer, he has created music for clients such as Legitmix, Acer, Adidas, HBO, and Nautica. Charles holds a B.A. in Philosophy and Classical Studies from the University of Pennsylvania.
“Charles brings a unique mix of personal experience as an artist, established relationships with DSPs, and promotional know-how to ONErpm.”
Emmanuel Zunz, ONErpm
“Charles brings a unique mix of personal experience as an artist, established relationships with DSPs, and promotional know-how to ONErpm,” said Emmanuel Zunz, Founder and CEO of ONErpm.
“This experience will enable him to brainstorm and secure even more valuable placements for our roster of artists and labels, expanding their profiles throughout the US and the world.”
“After nearly a decade with The Orchard, I’m excited to explore new opportunities with ONErpm.
Added Hendricks: “After nearly a decade with The Orchard, I’m excited to explore new opportunities with ONErpm.
“As a musician myself, I know how difficult it can be to break through the clutter and gain visibility on the various DSPs. That’s why I’m here at ONErpm, to make sure our clients’ music is heard and loved by as many people as possible.”Music Business Worldwide