Monetizing your passions can be a frustrating and draining experience, and so while most artists would rather focus on their craft, marketing it is essential as well. Luckily, a well put together website can do a lot of that for you, appeasing current fans and drawing new listeners in.
In this new post to MusicThinkTank, Sam Bowman lays down the essentials for how an artist should construct a dynamic website that appeals to both current and potential future fans.
"While good websites have a lot of different things going for them, when you boil it all down, the most important thing of all is that you have good content.
Now, this doesn’t automatically translate to a lot of content. On the contrary, people on your site are likely to be looking for short bios, lyrics, information about a song, contact info, and so on. Rather than focusing on quantity, make sure that you have an eye towards quality. "