Creative Media Outshines The Technology | Forrester

The excess of Adtech and Martech like demand side platforms (DSPs) and data management platforms (DMPs) give marketers all the control and insights required to run efficient and effective media campaigns. The prospect of marketers owning their data and putting hands on keyboard for digital campaigns calls into question the real need for media agencies. […] [from https://ift.tt/2leQDNn]