Barneys And Starbucks Raise The Bar With Loyalty Program Updates | Forrester

Grab a latte and start spring shopping – you’ll be rewarded. Barneys introduced a new loyalty program this month, and Starbucks announced upgrades to its existing program. We’re not surprised.  Loyalty programs are a hot commodity – and I mean commodity: it’s incredibly hard for brands to maintain a differentiated program.  Our data shows that […] [from https://ift.tt/2leQDNn]